10 Legendary Toy Stores Around the World

Toy trends may come and go, but the magic of a traditional toy store never fades.
By Lauren Cocking

Step into nostalgia and make new memories at the world’s most iconic toy stores.
Whether you're reliving the magic of your childhood or creating special moments for the little ones in your life, these legendary toy stores offer an unforgettable experience. From New York’s famous FAO Schwarz, immortalized on the silver screen, to Germany’s charming Steiff Museum and Store, home of the original teddy bear, these destinations bring playtime fantasies to life. Ready to shop for the world’s top toys and experience a little wonder? Here are the must-visit toy stores around the globe.

1. FAO Schwarz

A true icon in the toy world, FAO Schwarz has been delighting children since 1862. Located at 30 Rockefeller Plaza, this flagship store is famous for its oversized stuffed animals, magical displays, and that legendary giant floor piano (yes, the one from Big). More than just a toy store, FAO Schwarz is an immersive experience filled with toy soldiers, interactive exhibits, and wide-eyed wonder. Whether you're five or fifty, it's impossible not to feel the magic here.

📍 Must-see: The floor piano and the build-your-own plush station.
🎁 Perfect for: Classic toys, unique gifts, and unforgettable memories.

A true icon in the toy world, FAO Schwarz has been delighting children since 1862. Located at 30 Rockefeller Plaza, this flagship store is famous for its oversized stuffed animals, magical displays, and that legendary giant floor piano (yes, the one from Big). More than just a toy store, FAO Schwarz is an immersive experience filled with toy soldiers, interactive exhibits, and wide-eyed wonder. Whether you're five or fifty, it's impossible not to feel the magic here.

📍 Must-see: The floor piano and the build-your-own plush station.
🎁 Perfect for: Classic toys, unique gifts, and unforgettable memories.

2. Serneels

Serneels – Brussels, Belgium

A true gem in the heart of Brussels, Serneels is a refined, upscale toy store that caters to babies, toddlers, and young children—with a timeless twist. Rather than stocking mass-market brands, Serneels specializes in beautifully crafted wooden toys, handmade dolls, classic Steiff teddy bears, and vintage-style music boxes. Every item is carefully chosen for its quality and charm, making this store a treasure trove of keepsakes. If you’re looking to bring home a nostalgic souvenir or a meaningful gift, this boutique is a must-visit on your next trip to the Belgian capital.

📍 Must-see: The steam train models and handcrafted music boxes.
🎁 Perfect for: Elegant gifts and heirloom-quality childhood treasures.

3. Hamleys

Arguably the world’s most famous toy store, Hamleys has been a London landmark since 1760. Located on Regent Street, this seven-floor wonderland is home to over 50,000 toys and is the largest toy store in the UK. From the moment you step inside, you're transported into a world of whimsy, with live demonstrations, costumed staff, and interactive displays. It’s the place to find everything from plush toys to educational kits, making it a must-visit for families and anyone young at heart.

📍 Must-see: The Life-Size Toy Soldiers and the RC Car track.
🎁 Perfect for: Family fun and discovering the latest toy trends.

4. Pain d'épices

A true Parisian gem, Le Bon Marché is not just a high-end department store—it’s a treasure trove of luxurious toys and gifts. The children’s section is a carefully curated selection of designer dolls, plush animals, and elegant wooden toys. It's the place to find something unique and upscale, with many toys featuring sophisticated European craftsmanship. The atmosphere here is chic, but don’t let that deter you—this is still a family-friendly haven for discovering top-tier toys.

📍 Must-see: The artisanal wooden toy section and high-end educational kits.
🎁 Perfect for: Stylish families and collectors of premium toys.

5. Kiddy Land

While the iconic Toys “R” Us chain has locations worldwide, the Tokyo flagship store is a standout. Located in the heart of Shibuya, this Japanese store is packed with an impressive selection of local and international toys. The store blends the familiar with the new, offering everything from the latest tech gadgets and action figures to traditional Japanese toys like kokeshi dolls. The Tokyo store is often filled with limited-edition releases and exclusive collaborations, making it a true toy collector's paradise.

📍 Must-see: The interactive toy zones and anime figure section.
🎁 Perfect for: Pop culture enthusiasts and toy collectors.

6. Steiff Museum and Shop

For those who love a touch of Christmas magic all year round, Käthe Wohlfahrt in Rothenburg ob der Tauber is a must-visit. Specializing in traditional German Christmas ornaments, this enchanting shop also carries a selection of vintage-style toys. The store’s wooden toys, dolls, and miniature villages bring a cozy, nostalgic feel, perfect for collectors or anyone wanting to bring home a piece of holiday magic. The store itself is as charming as the toys it sells, making it a magical stop for anyone visiting this medieval town.

📍 Must-see: The Christmas village displays and handcrafted wooden toys.
🎁 Perfect for: Christmas lovers and collectors of traditional toys.

7. LARK Toys

LARK Toys – Kellogg, Minnesota, USA

Step into a real-life toy wonderland at LARK Toys, a 20,000-square-foot family-owned favorite that’s charmed visitors for decades. Often likened to something straight out of a Willy Wonka dream, this magical destination is more than just a toy store—it’s an experience. Wander through whimsical displays of vintage toys, take a joyful ride on the hand-carved carousel, and explore the candy shop, mini golf course, and a sprawling model train exhibit. Of course, you’ll also find an impressive selection of handcrafted wooden toys perfect for bringing a bit of nostalgia home.

🎠 Don’t miss: The beautifully detailed, rideable carousel.
🧸 Ideal for: Families, collectors, and anyone who still believes in magic.

8. LEGO® Store

LEGO® Store – London, England

Whether you're a lifelong LEGO® enthusiast or a parent to a budding builder, a visit to the world’s largest LEGO store in the heart of London is a must. Bursting with color and creativity, this flagship location is home to jaw-dropping LEGO sculptures—including Big Ben, Shakespeare, and even a full London Underground map, all crafted from thousands of bricks. The store offers everything from classic sets to exclusive collections, making it a paradise for LEGO lovers of all ages.

🧱 Highlight: The awe-inspiring LEGO models that celebrate London’s heritage.
👨‍👩‍👧‍👦 Perfect for: Families, hobbyists, and curious visitors ready to play.

9. Charles Ro Supply Company

Charles Ro Supply Company – Malden, Massachusetts, USA

When it comes to timeless toys, model trains remain a cherished favorite—and nowhere in the U.S. celebrates them quite like Charles Ro Supply Company. This massive, three-story, family-run store is a dream destination for train lovers of all ages. Whether you're a serious hobbyist or just have fond memories of toy locomotives, you'll find everything from Lionel trains and American Flyer classics to Thomas the Tank Engine sets. As the largest model train store in the country, it’s a one-of-a-kind spot to explore the magic of miniature railroads.

🚂 Must-see: The vast model train displays and hard-to-find collectibles.
🛤️ Perfect for: Train enthusiasts and curious kids alike.

10. American Girl Place

American Girl Place – Chicago, Illinois, USA

A beloved destination for doll lovers since the 1980s, American Girl Place in Chicago is the ultimate spot to bring your doll dreams to life. Known for its inclusive and diverse line of 18-inch dolls, the flagship store offers so much more than just shopping. Choose your perfect doll, get her ears pierced, dress her in stylish outfits, and even share a meal with her at the in-store café. It’s a truly immersive experience that turns playtime into a lasting memory.

🎀 Don’t miss: The doll salon and personalized accessories section.
🍽️ Perfect for: Young collectors and families looking for a magical day out.

Published: 07 May 2025